Blu Skye believes regeneration is the greatest source of value in the 21st century.
Blu Skye Founder and CEO Jib Ellison explains the sustainable value system.
Beyond Sustainability
When our work began at the turn of the century, we had a longer name and a different tagline; few consultancies — and even fewer corporations — understood the sustainability concept as a driver of business value. We did; Blu Skye Sustainability Consulting believed sustainability was the greatest untapped source of competitive advantage. It was, and we executed big wins for governments, NGOs, and Fortune 500 companies in the retail, technology, agribusiness, CPG, energy, oil, gas, hospitality, and waste industries. Two decades later, doing less bad is not good enough.
The sustainability concept should transcend time, cover space, and evolve with our evolving planet. And it has. Today's sustainability is not the same as yesterday’s. 20th-century society reacted to growing industrialization, population, and pollution through conservation and regulation. At the turn of the century, we pioneered an active approach to stakeholder engagement and risk management at scale through corporate sustainability — first working with the world’s largest retailer. Now, the time has come to move beyond sustainability and toward regeneration.
Toward Regeneration
Regeneration is the difference between active and proactive approaches to climate change. It is the carbon undergound, not reducing our carbon footprint. It is reforestation, not ending deforestation. It is rewilding landscapes, not reducing extinction rates. It is not today. Regeneration is tomorrow. As Paul Hawken writes,
“…Regeneration creates livelihoods that bring life to people and people to life. It is work that links us to each other’s wellbeing, that provides those in poverty with purpose and meaning, worthy involvement with their community and children, a living wage, and a future of dignity and respect.”
— Regeneration: Ending the Climate Crisis in One Generation