Situation

An international hospitality company sought a compelling case for why, where, and how to integrate sustainability into its corporate strategy. How might Blu Skye differentiate the company through leadership in sustainability practices and outcomes?

Goal

Position the global hospitality company as an industry leader to improve valuation, deepen relationship with licensees, and attract new customers.

Our Role

Assess

Conducted internal and external interviews, site visits, competitive benchmarking, and high-level footprint analyses.

Align

Engaged leadership team around fact-based findings that validated the economic value of an integrated, data-driven sustainability approach.

Execute

Designed and supported implementation of a step-by-step approach to focus company-wide efforts. 

Results

• First major hospitality company to integrate sustainability as its brand standard.

• Public commitments to significant reductions in energy consumption, CO2 emissions, waste output and water consumption, with a goal to halve footprint by 2030.

• Focus on high-impact areas that offer potential for long-term benefits, including sustainable buildings & operations and advancing renewable energy as a viable, cost effective power source.